Ad Budget Planner
Set a monthly profit goal and work backward to the orders, ad budget and cost-per-acquisition you need to reach it — and see whether the target is realistic.
Ad budget neededReachable
Rs 338,346
to net Rs 500,000 / mo
Orders needed
752
26 / day
Target ROAS
4.72×
revenue ÷ ad budget
Breakeven CPA
Rs 1,115
you plan Rs 450
Your goal
PKR
Product economics
PKR
PKR
return billed at same rate
PKR
PKR
PKR
returned to origin
%
The lever
ad cost to get 1 order
PKR
Reachable — to net Rs 500,000 a month you need 752 orders (~26/day) and an ad budget of Rs 338,346 at a Rs 450 CPA — a 4.72× ROAS. Your CPA sits Rs 665 under the Rs 1,115 breakeven.
Per-order economics
economics behind the plan
Contribution
Rs 1,115
before ad spend
Your CPA
Rs 450
ad cost / order
Profit / order
Rs 665
after ads
Breakeven CPA
Rs 1,115
most you can pay
To hit your goal
what it takes to net Rs 500,000 / month
Orders / month
752
to ship
Delivered
639
after 15.0% RTO
Revenue
Rs 1,597,744
delivered only
Ad budget
Rs 338,346
4.72× ROAS
Daily plan
the same plan, per day (30-day month)
Orders / day
26
to ship daily
Ad spend / day
Rs 11,278
daily budget
Profit / day
Rs 16,667
toward your goal
Works backward from your profit goal · 30-day month · figures are estimates
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