Customer LTV Calculator
Turn your repeat rate and margin into customer lifetime value. Check your LTV:CAC ratio and find the most you can sustainably spend to acquire a customer.
Customer LTV
Rs 1,591
lifetime margin / customer
LTV : CACHealthy
3.54 : 1
target 3 : 1
Net LTV
Rs 1,141
after acquisition cost
Max CAC
Rs 530
to hit 3 : 1 · you pay Rs 450
Customer value
PKR
per order, before ads
%
chance of reordering
%
Acquisition
PKR
3 : 1 is healthy
: 1
Healthy unit economics — every Rs 450 spent on acquisition returns Rs 1,591 in lifetime margin (3.54 : 1). You have room to spend up to Rs 530 per customer and still hit 3 : 1.
Per customer
expected over a customer's lifetime
Lifetime orders
1.82
45.0% repeat rate
Lifetime revenue
Rs 4,545
all orders
Gross LTV
Rs 1,591
lifetime margin
Net LTV
Rs 1,141
after CAC
Per order
economics of a single order
Order value
Rs 2,500
average
Contribution
Rs 875
35.0% margin
Acquisition cost
Rs 450
paid once, on order 1
First-order profit
Rs 425
acquisition self-funds
Acquisition headroom
how aggressively you can spend to win customers
Max CAC at 3 : 1
Rs 530
ceiling per customer
Your CAC
Rs 450
within headroom
CAC payback
0.51 orders
recovered on order 1
Acquisition pays for itself on the first order (Rs 875 contribution vs Rs 450 CAC) — every repeat order after that is profit.
Adjust any input to recalculate instantly · figures are estimates
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