Product Pricing Calculator
Work out the exact price to list a product at. Enter your cost, per-order costs, expected RTO rate and the margin you want, and get the price that survives returns.
List this product at Rs 1,976 — a 2.82× markup on your Rs 700 cost. After absorbing 15.0% RTO, return courier and all per-order costs, you keep Rs 494 (25.0%) on every delivered order. Anything below Rs 1,482 loses money.
Price composition
where each rupee of the price goes
Per delivered order
economics at the recommended price
The RTO trap
why simple cost-plus pricing fails for COD
Pricing at "cost + 25.0%" (Rs 933) ignores courier, returns and ads — at 15.0% RTO that's actually a -58.8% margin, i.e. a loss. You must add Rs 1,043 to truly keep 25.0%.
Solves the COD profit model backward for price · figures are estimates
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