Sales Target Planner
Set a monthly sales target and see the order volume, daily pace and ad budget needed to hit it, with the delivered-versus-RTO split already worked in.
Orders / day to ship
48
1,412 / month
Delivered / month
1,200
after 15.0% RTO
Profit at target
Rs 360,000
12.0% net margin
Ad budget needed
Rs 635,294
4.72× ROAS
Your target
delivered revenue
PKR
days
Order economics
PKR
returned to origin
%
of delivered sales
%
Marketing
ad cost / order shipped
PKR
Ship 48 orders a day — to collect Rs 3,000,000 in monthly sales at Rs 2,500 AOV you must deliver 1,200 orders, which means shipping 1,412 to absorb 15.0% RTO. That earns Rs 360,000 profit at 12.0% margin and needs Rs 635,294 of ad spend (4.72× ROAS).
Order volume / month
what you must ship to hit the target
Delivered
1,200
orders collected
Must ship
1,412
to net the deliveries
Returned (RTO)
212
15.0% come back
Sales target
Rs 3,000,000
delivered revenue
Daily pace
spread over 30 operating days
Ship / day
48
orders dispatched
Deliver / day
40
successful
Revenue / day
Rs 100,000
collected
Profit / day
Rs 12,000
toward target
Marketing
what it takes to drive the volume
Ad budget / month
Rs 635,294
at Rs 450 CPA
Ad spend / day
Rs 21,176
daily budget
Target ROAS
4.72×
revenue ÷ budget
Profit at target
Rs 360,000
12.0% margin
Works backward from your sales target · figures are estimates
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